Expertise
Waheeda Shreef is a Director at Fairbridges Wertheim Becker, specialising in all aspects of intellectual property law. Admitted as an attorney in 2003, Waheeda has extensive experience in the registration, enforcement, and maintenance of local and foreign trade marks, as well as managing complex intellectual property portfolios for local and multinational clients.
Her practice covers a broad range of IP matters including copyright, design and patent advisory, domain name and company name disputes, advertising regulatory compliance, unfair competition, and passing off claims. She also handles the commercial aspects of intellectual property transactions, providing strategic brand advice and drafting commercial agreements related to the exploitation and protection of IP rights.
Waheeda advises clients operating across a wide variety of industries, including pharmaceuticals, animal health, media, telecommunications, finance, IT, fresh produce, construction, cosmetics, consumer goods, clothing, footwear, food, and beverages.
Methodology
Clients value Waheeda’s strategic, commercially focused advice and her meticulous approach to managing and protecting brand value. Her ability to combine technical legal expertise with practical business insight makes her a key partner to her clients’ commercial success.
Qualifications
- Bachelor of Social Science (University of Cape Town, 1996)
- Bachelor of Laws (LLB) (University of Cape Town, 1999)
Membership of Professional Bodies
- Member of the South African Institute of Intellectual Property Law
- Member of the International Trade Mark Association (INTA)
- Member of the Intellectual Property Law Committee of the Law Society of South Africa
